This is a very important subject because so many companies appear to be in reactive mode.
But I’ll make it short.
The answer is yes, of course. Strategic planning is about exercising the God-like ability with which human beings have been endowed for turning dreams into realities. The starting point of strategic planning is vision: what do we want to create? If that vision is to be compelling, it must be a human vision. Business is about living. Life is not about business. Creating something worthwhile brings out the best in all of us, creates alignment and commitment on the part of the people involved.
It also transcends good times and bad times.
A lot of companies are having it rough right now. But if you have a clear vision for your company, the times may change your timing, they may even change your strategy as opportunities open up and others close down, but there is rarely an reason why the times should change your vision.
If you follow the news and the investment reporters, the tea leaves are starting to portend an improvement in the economy. Now, more than ever, it’s time to get the strategic planning process pulled back together, regain clarity of vision and identify the strategic priorities that will be your touchstones come good times or bad.
If you’re not sure how, call me.